We focus on distressed, underutilized urban properties and transform them into high-performing, in-demand residential and mixed-use assets. Our strategy is not theoretical—it’s forged from the front lines of market crashes, regulatory mazes, and failing developments. We do exhaustive market research—looking at job growth, demographic trends, vacancy rates, and cap rate spreads. If a deal doesn’t project a minimum 20% IRR and 2X equity multiple with conservative leverage and strong fundamentals, we walk. But when the numbers align, and the story behind the asset makes sense—we move fast. Every project is pressure-tested for economic resilience. We don’t speculate. We solve, we build, and we return capital—with profit.
Our core focus is Southern California. But not just any part of Southern California—we target specific infill neighborhoods where demand for housing vastly outpaces supply. These are markets that remained strong through the last recession, the COVID pandemic, and countless economic cycles. In areas like Mid-Wilshire, Hollywood, and East Pasadena, we’ve identified a pattern: small, single-story retail dying out, leaving behind prime locations for redevelopment. Where others see blight, we see blueprint. Los Angeles isn’t overbuilt—it’s severely under-housed. We’re capitalizing on this moment and doing it in a way that aligns with zoning, city codes, and long-term demographic needs.